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Professional .NET Web Development in Cheshire

Meta Tags

Meta tags contain information about the page to help browsers to display it correctly, and to help search engines to index it.

They can also be used to include author and copyright information, language, location and character set definitions, and analytics tracking codes.

For search engine optimisation, the three most important tags are the title, meta description and meta keywords.

Title tag displayed in browser tab

Title

The title tag has by far the most significant effect on search engine indexing. It appears in the tab of the browser displaying the page, and as the title of search engine results for that page.

The title tag should contain your most important search terms keywords in a succinct and readable headline of what the page is about.

For the front page of the RADsite website, the title is "RADsite - .NET Web Development in Cheshire".

Google search results for RADsite

Meta Description

The meta description tag will normally appear in the search results under the title (unless the terms searched for appear elsewhere on the page, in which case the relevant excerpt from the page content may be used instead).

This is your opportunity to sell your page to visitors who are skimming through the results to decide which ones to view. It should be a short, punchy, compelling summary of what's on the page that makes people want to visit and find out more.

For the RADsite front page, the meta description is "We provide custom web application development and consultancy services. Call us on 0844 500 4412."

Meta tags in the head section of a page

Meta Keywords

The meta keywords allow you to tell search engines the search words that you think should return your page in search results. Most search engines will treat these with a pinch of salt, as it is very easy for page authors to use lots of keywords that they think are popular search terms, even if they bear no resemblance to the content of the page.

Meta keywords are still worth including in your page, but they are likely to have less effect on your search engine positioning than the title and meta description, particularly if the keywords do not also appear in the page content.

The meta tags are stored in the <head> section of the page, as highlighted in this source code from the RADsite front page.

RADsite CMS

To modify the meta tags for pages in the RADsite Content Management System, double-click the page in the menu structure and select the Meta tab.

Modifying meta tags in the RADsite CMS