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Professional .NET Web Development in Cheshire

Defining Search Terms

The first and most important step in optimising your website is to define which search terms you want to optimise.

Start by thinking about the people you are trying to attract to your site, and how they might search:

  • What product or service are they looking for?
  • Will they use the same terminology that you do?
  • Where are they in the world, and is that important to you?
  • Will they want to find a local supplier?
  • Which town or county names might they use to refine their search?
  • What search phrases would they type into Google or Bing?

Try typing each of these phrases into both Google and Bing (and any other search engines you consider worthwhile):

  • Which other websites come up?
  • Is it realistic to try and beat them?
  • Are your visitors likely to trawl through pages of results, or just look at the first page?
  • Would you be better off focusing your efforts on other search terms?

Once you've decided which search terms you want to use, write them down. Before optimising the RADsite website, we decided our top priority search terms were "radsite", ".net web development cheshire", and "custom carbon calculator". You may decide that there are couple of very high priority search terms, and a few lower priority ones.

If any pages from your website already appear in the results, you should also make a note of the current search result position for each page, so that you can measure the success of your SEO activities.

Finally, decide which pages of your website you want to optimise for each search term, and make a note of this too. You can then move on to the next stage, creating good content.